Profits / Populations – It’s all Numbers interrogates the inextricable links between environmental degradation and free market capitalism. During the 5 minute video, threatened species and destroyed natural resources are juxtaposed with commodities, unequivocally and powerfully measuring the costs of recent economic development within the Amazon rainforest.
Profits / Populations – It’s all Numbers amalgamates the work of three international research organisations, the IUCN Red List of Threatened Species, the National Institute for Space Research, and the United Nations Food and Agriculture Organisation (FAO). These unique and data rich organisations have provided the statistical information needed to survey the economic and environmental issues taking place within the Amazon.
Profits / Populations – It’s all numbers utilises an animated economic graph to track annual developments, visualising environmental research on deforestation and threatened animal and plant species. The works narrative implores us to look upon the critical situation transpiring in the Amazon with renewed impetus by transposing one form of crisis upon another, reflecting not only the dire situation materializing within the Amazon rainforest, but also the growing worldwide environmental conundrum.